Graphic design is a rather simple term for an art form that can cover a whole lot of different bases. Everything from the movie posters that tell you of the next big blockbuster coming to Buderim, Sunshine Coast to the business card that is handed to you by the car salesman trying to make a deal uses some form of graphic design. In short, this type of design combines images and words in a way that is both pleasing to the eye while also getting some sort of message across. Nowadays, graphic design is Maroochydore is used to create the logos and websites you love and the advertising you see, but in year’s gone by, it was used for something else entirely.
There are some people in Mooloolaba and beyond who think of advertising as nothing more than propaganda of sorts, with big companies using pretty words and pictures to make you part with your money. It’s a little harsh to consider an ad for a burger joint to be propaganda when you consider how art was used to mold the thoughts and actions of an entire nation not so very long ago. The Russians were the masters of the propaganda poster, but the fact that those messages were so well designed now means that we view those old posters are stunning examples of graphic design.
There are now books and art shows devoted to the propaganda art employed by the Russians through the decades, with the subtle, and oftentimes not so subtle, messages conveyed in the imagery used to mold the hearts and minds of the citizens of that nation. While the message being delivered may not come across as particularly appealing, there is no denying that the images created are quite stunning and powerful. There is a reason why these old propaganda pieces have become such a collector’s item, and it is more than just owning a little piece of history. The designers who created these pieces are true artists, and it is clearly evident in the work that they produced.
Many of the artistic styles used in those old images are still in use today, from the combination of colours to the placement and font of the text used, all of which are combined to create a dramatic, often unforgettable image.
With the internet now the place that people go to get information and purchase goods, the need to stand out in the crowd is more important than ever. People will quickly flick by a website that doesn’t catch the eye or ignore a banner ad that is bland and boring. Getting noticed in business is important, as it is that first impression that is often the most lasting. You really need to get quality work done when putting together your website and marketing materials, as today is all about branding and grabbing the attention of the average person, just as those propaganda posters did so many years ago.
